Meal kits at grocery prices
AI generates recipes, matches real products at your store, and gets groceries delivered to your door — all in under a minute. The convenience of HelloFresh without the markup.
Describe what you're craving, and AI handles the rest — recipes, ingredients, and a cart ready to order.
Everything from idea to delivery
No other app connects AI recipe generation directly to a shoppable grocery cart with real product matching and delivery.
AI recipe generation
Describe what you want — "30-minute kid-friendly chicken dinner" — and get a complete recipe with structured ingredients instantly.
Shoppable grocery cart
Every ingredient is matched to real products at your local store. Review, swap, and send your cart for delivery in one click.
Deal-aware recipes
Recipes are optimized around what's on sale this week. Save money without clipping coupons or browsing flyers.
Smart ingredient selection
Already have onions and butter? Uncheck what you own, and only buy what you need. No more overbuying or food waste.
Why families switch to Friendly Potato
More time at the table, less time stressing about what's on it.
Save hours every week
5-8 hrs/week
Canadian families spend 5-8 hours a week on meal planning, list-making, and grocery shopping. Friendly Potato collapses that into minutes.
Spend less on groceries
50-70% less than meal kits
Buy regular groceries at retail prices instead of pre-portioned kits at $10-12 per serving. Deal-aware recipes stretch your budget further.
Waste less food
$1,300-$1,800/yr wasted
Right-sized ingredient lists and deduplication across meal plans mean you only buy what you need. No more forgotten items or impulse buys.
Three steps to dinner
From "I don't know what to cook" to a full grocery cart in under a minute.
Describe your meal
Type what you're in the mood for — "quick pasta for two" or "healthy lunches for the week." The AI generates complete recipes with real ingredients.
Pick what you need
Each ingredient is matched to a real product at your store. Uncheck anything you already have at home — no pantry tracking required.
Get it delivered
Your ingredients become a grocery order. Review prices, swap products if you want, and get everything delivered to your door.
Simple, transparent pricing
The core experience is free. Upgrade when you want to save even more.
Free
$0
forever
Everything you need to plan meals and build grocery carts.
AI recipe generation
Real product matching
Shoppable grocery cart
Ingredient selection
Smart Deals
$4.99
/month
Save more with deal-optimized recipes and weekly planning.
Everything in Free
Deal-aware recipe generation
Weekly meal planner
Multi-recipe cart batching
Annual plan available at $39/year (save 35%).
Ready to simplify dinner?
Join families across Canada who are saving time and money on meal planning. Free to start, no credit card required.